Dear Reader,

Don’t sleep on your unique selling proposition (USP).

If slogans are the most powerful form of messaging, then USPs are the most important.

Because your USP is your differentiator.

Differentiators make selling easier. And conversion rates higher. Especially if your USP solves a problem. Or alleviates a pain point.

Your slogan and USP should fit hand in glove.

For instance…

If you are using a slogan in your advertising to generate attention, then your USP should be the opening headline on your landing page to produce interest.

You’ve heard of the AIDA model right…

When you use an effective slogan and USP together, you’re already half way down the AIDA funnel.

So many marketers get this wrong. They try to be clever. Or, what’s worse, gimmicky. They think they can reinvent the wheel. Instead of using what’s proven. What’s a science. And what works. AIDA.

Let’s circle back to the 3 Things™ example…

• Our USP is: The Daily Marketing Letter in 300 Words or Less

Here’s the thing… if you’re like me, you probably subscribe to a lot of newsletters. Have you noticed the same problem I’ve noticed with newsletters?

Now don’t get me wrong… there are other factors at play… like your ad targeting and landing page. But given all factors are aligned with your slogan campaign… you may see a lift in results.

Newsletters are long-winded. They’re like a tabloid in your inbox. They’re doing too much.

With 3 Things™, I want to do less. I only want to inspire you to become a better marketer. My writing will be concise… 300 words or less… that’s my USP.

In any case, you get it… the difference between a tagline, slogan, and unique selling proposition.

Now get pumped, and go write some killer messaging for your brand.

Be inspired… because you’re on to something.

Good luck,

P.S.
Tomorrow I’m going to share a copy writing formula that blew my mind. And, what’s even more mind-blowing was what happened after I learned it. Hint: Google confirmed it.