About The Publisher
Over the past 22 years, Anthony Ragland has gone from intern to CMO… and he has done every job in the marketing department.
During this time, he has devoted over 50,000 hours in the practice areas of advertising, branding and marketing.
Marketing is not only Anthony’s profession, it’s also his hobby and passion… and he loves teaching the art and science of it.
After graduating from LaGrange College in 1999 with a Computer Science degree, Anthony was hired by Evander Holyfield to build a website to promote his heavyweight championship fight against Lennox Lewis.
Prior to the fight, Anthony had EvanderHolyfield.com embroidered on Holyfield’s boxing robe, shorts, and training gear. And, he advised Holyfield to say, “log on to my website…” at the end of every interview.
On the night of the fight, Holyfield’s website attracted so many visitors, it crashed the servers. Anthony was soon promoted to Marketing Director by Holyfield Management, and his marketing career was born.
While serving as the Marketing Director for Holyfield Management, Team Holyfield Boxing, and the Holyfield Foundation… Anthony was mentored by dozens of great business and marketing leaders. He learned from billionaire entrepreneur Jeff Hoffman (co-founder of Priceline.com), the legendary promoter Don King, public relations icon Lee Solters, and dozens of others.
In 2004, Anthony founded Big Picture Media, a marketing firm based in Atlanta, Georgia… and he became a sought after Internet marketing, paid advertising, & SEO consultant.
Throughout his career, Anthony has provided director-level marketing consultancy to numerous institutions around the country… including advertising & marketing agencies, newspaper & magazine organizations, business-to-business & business-to-consumer companies, and academic & medical groups.
To date, Anthony is responsible for generating over a hundred thousand online leads, managing millions of dollars in paid ads, attracting tens of millions of non-paid website visitors, and earning tens of millions of dollars in online sales.
In 2016, Anthony was recruited by Property Brands (now, Inhabit IQ) to become Head of Marketing and employee number seven. In only two and a half years, Anthony helped the software company grow from $2MM to over $50MM in annual recurring revenue.
While serving as Head of Marketing across all portfolio brands, Anthony successfully re-branded the company’s M&A acquisitions.
He also launched integrated marketing communication campaigns that produced rapid organic and cross-sell growth within the portfolio. In 2018, Anthony successfully exited Property Brands after the company sold for over 9 figures to private equity.
In his down time, Anthony is a volunteer mentor at the Knoxville Entrepreneur Center, where he advises local start-ups on marketing + branding + advertising.
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