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3 Things™ 52 Week Marketing Letter Curriculum
Expand Your Knowledge and Sharpen Your Skills Every Day
Week 1: Brand Messaging | In this week, we will cover how to messaging creates momentum. |
Week 2: Digital Media in 2021 | In week 2, we talk about owned, earned, and paid digital media. |
Week 3: Marketing Fundamentals | In week 3, we discuss marketing fundamentals & best practices. |
Week 4: Marketing Strategy | In week 4, we talk about planning strategic marketing campaigns. |
Week 5: Customer & User Research | In week 5, we discuss voice of the customer and user research |
Week 6: User Experience (UX) | In week 6, we reveal the importance of user experience design. |
Week 7: UX Copywriting | In week 7, we explore why UX copywriting is vital to online sales. |
Week 8: User Interface (UI) Design | In week 8, we touch on UI design best practices and frameworks. |
Week 9: eCommerce Websites | In week 9, we talk about how to grow eCommerce websites. |
Week 10: B2C Websites | In week 10, we discuss best practices for growing a B2C website. |
Week 11: B2B Websites | In week 11, we explore best practices for growing a B2B website. |
Week 12: SaaS Websites | In week 12, we share our proven knowledge with SaaS websites. |
Week 13: Membership Websites | In week 13, we share insights on how to build membership websites. |
Week 14: Tactical Marketing | In week 14, we reveal tactical marketing tips that worked for us. |
Week 15: Pricing Strategy | In week 15, we touch on pricing strategies to increase sales. |
Week 16: Data Analytics | In week 16, we discuss data analytics, marketing metrics & KPIs. |
Week 17: Product Launches | In week 17, we cover product launch campaigns and tactics. |
Week 18: Advertising | In week 18, we review winning advertising formulas and tips. |
Week 19: SEO | In week 19, we discuss modern SEO best practices and tools. |
Week 20: Conversion Optimization | In week 20, we talk about why conversion rate optimization is vital. |
Week 21: Email Marketing | In week 21, we teach you how to level up your email marketing. |
Week 22: Marketing Automation | In week 22, we help you understand marketing automation. |
Week 23: Google Ads | In week 23, lorem ipsum dolor sit, consectetur adipiscing elit. |
Week 24: Display Ads | In week 23, we discuss Google Advertising secrets and tips. |
Week 25: Remarketing | In week 25, we reveal advanced remarking campaign strategies. |
Week 26: YouTube Ads | In week 26, we talk about the power of YouTube advertising. |
Week 27: Facebook Advertising | In week 27, we share real-life insights about Facebook advertising. |
Week 28: Facebook Ads | In week 28, we discuss best practices and tips for Facebook Ads |
Week 29: Instagram | In week 29, we talk about how to use Instagram for marketing. |
Week 30: LinkedIn | In week 30, we analyze LinkedIn as a B2B marketing channel. |
Week 31: Twitter | In week 31, we talk about effective marketing tactics for Twitter. |
Week 32: Clubhouse | In week 32, we reveal tips to use Clubhouse to grow your network. |
Week 33: Tik Tok | In week 33, we evaluate Tik Tok as a B2C marketing channel. |
Week 34: Growth Hacking | In week 34, we look at successful growth hacking strategies. |
Week 35: Strategic Partnerships | In week 35, we discuss the anatomy of a strategic partnership. |
Week 36: Referral Programs | In week 36, we show you how to launch a winning referral program. |
Week 37: Podcasting | In week 37, we explore podcasting best practices and tips. |
Week 38: Customer Centricity | In week 38, we teach you about customer-centric marketing. |
Week 39: Special Events | In week 39, we share successful special event tactics, tips, & tricks. |
Week 40: Marketing Leadership | In week 40, we coach you on marketing leadership best practices. |
Week 41 Marketing Operations | In week 41, we analyze how to build efficient marketing operations. |
Week 42: Team Building | In week 42, we discuss the impact of team building in marketing. |
Week 43: Direct Mail | In week 43, we look closely at direct mail as a marketing channel. |
Week 44: Radio Advertising | In week 44, we talk about radio and streaming advertising in 2021. |
Week 45: TV Advertising | In week 45, we breakdown TV advertising in small & large markets. |
Week 46: Print Advertising | In week 46, we explore print advertising as a marketing channel. |
Week 47: Billboard Advertising | In week 47, we talk about how to win with billboard advertising. |
Week 48: Promotional Contest | In week 48, we show you how we used contest to grow traffic. |
Week 49: Sales Enablement | In week 49, we write about how to leverage sales enablement. |
Week 50: Revenue Operations | In week 50, we review the role of revenue operations on marketing. |
Week 51: Public Relations | In week 51, we present modern public relations strategies to you. |
Week 52: Year in Review | In week 52, we summarize the 52-weeks and survey your feedback. |
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