Dear Reader,

Awhhhh… slogans!

Probably the most powerful of the three types of messaging we’ve touched on so far.

Well, at least it is in advertising.

You see… one of the things that separate amateur advertising campaigns from the (proverbial) Madison Avenue advertising campaigns… are slogans.

A good slogan is a game-changer in advertising.

When you combine a good slogan with the discipline to run an advertising campaign for a year or longer… magic happens.

You’ll start gaining brand awareness. Brand familiarity. Brand recall. Brand positioning. More sales. And traction.

Let’s circle back to the 3 Things™ slogan…

• Our Slogan is: Level Up Your Marketing Knowledge with 3 Things™

Now… what do you think will happen if we ran an advertising campaign with that slogan for one year?

I’m guessing we’d start benefiting from the results I mentioned above.

So that’s what I mean when I say a good slogan is powerful.

Because when you use slogans in your advertising campaigns, they help your business gain momentum (remember the Entrepreneur.com article from day 1).

Let’s keep going… 

If you’re running paid Ads… take your time to write a GREAT slogan. Then, select a GREAT (not good enough) image that correlates with your slogan. And then A/B test your slogan campaign against your existing control campaign.

Now don’t get me wrong… there are other factors at play… like your ad targeting and landing page. But given all factors are aligned with your slogan campaign… you may see a lift in results.

Keep me posted on your slogan experiment.

Good luck,

P.S.
Tomorrow I’m going to write about why slogans and USPs are a match made in heaven. And how to use them together. Carpe diem!