Day 7: Owned Media
Let’s get down to business.
The four types of digital media are owned, paid, earned, and social media.
And without question, the most important one is owned media.
So let’s cover it first.
True to its name, owned media is any digital property that you own… such as your marketing websites, mobile app, email lists, and information systems (videos, photos, graphics, content, webinars, etc).
Some people would say that social media pages are owned media… but I disagree.
Because social pages can be suspended, or taken away from you per terms & conditions (for example, Donald Trump’s social pages or when Facebook suspends you for no apparent reason).
On the contrary, owned media is a real asset.
It can be monetized, copyrighted or trademarked… it is the most valuable type of digital media.
The keystone of owned media is user experience.
The user experience (UX) of your marketing website, mobile app, marketing funnels, and email campaigns give you a competitive advantage.
I’m only repeating myself because this is important to remember.
UX is a competitive advantage.
Therefore, I recommend you invest more money and time into the UX of your owned media.
You’re in the marketing big leagues now… Design matters. Copywriting matters. Typography matters. Colors matter. Simplicity matters. Joy of use matters. Data matters. Revenue matters.
All big leaguers need a coach to help them level up. And I’m happy to be yours.
Anyway, just keep reading 3 Things™ every day and I’ll do my best to coach you.
As for your competitors who are still doing little league marketing… and wasting valuable time and burning money doing it the wrong way… I can’t speak to that.
Because that’s not your fault. All I can say is let’s run up the score up on them.
If you want to win… invest more in to your owned media assets… this is how big league marketers build digital brands and grow revenue.
I’ll continue to coach you on how to improve the UX of your owned media assets in the coming weeks.
I didn’t write much about paid, earned, or social media today… but don’t worry, I’ll cover them in the next couple of days. I have some good insights to share with you on those topics.
From the Desk of:
Thursday, May 6, 2021
7:14 a.m. (ET)
Tip of the Day
A Marketplace to Buy Side-Projects, SaaS, and Online Businesses
Mergers and Acquisitions is a proven, and fast way to grow a business. If you’re not on the M&A level yet, then I encourage you to check out IndieMaker.co. It’s a community marketplace where creators sell their side-projects, unused domains and online businesses. Browse their marketplace and sign up for a free account to receive their weekly updates of new businesses for sale. Often times the best way to grow a business is off the back of a similar business in your space.
Tool of the Day
An Easy Way to Create, Record, and Edit Your Video and Audio Files
When I first stumbled upon Descript, I knew this tool was for me. It’s an easier way to do screen recordings, transcriptions, video/audio editing, and publishing. What makes Descript different, is their built-in editor that allows you to edit video and audio files within the transcript… it’s like you’re editing a Word document, instead of a video or audio file. If you’re looking to push out video and audio content easier, I invite you to give Descript a try. It’s an efficient and time-saving tool.
Talent of the Day
Have You Seen The CMO Swipe File Video Commercial We Produced
“If a picture is worth a thousand words”, how many words is a professional video commercial worth? At least a hundred thousand, or maybe even a million, right. If you have not already done so, please check out the CMO Swipe File video commercial on our homepage. I believe the video production company we used to produce this video is among the best in the U.S., when you consider their rate and quality of work. When you join CMO Swipe File, you can download the video scripts we use to make our videos and the company we hired to produce them. You’ll want to add them to your rolodex.