Dear Reader,

I stumbled upon a copy writing book that you’ve probably never heard of, but it’s one of the best copy writing books I’ve ever read.

The book is called… “The 16-Word Sales Letter”, by Evaldo Albuquerque (© 2019).

First of all, I was skeptical about the title of this book. It sells for $39.99 on Amazon. And it’s a flimsy little 91-page paperback.

Second of all, the title suggest that a 16-word sales letter is responsible for earning over $120 million dollars in 2 years.

I thought to myself… “pie in the sky. Yeah, right.”

But I bought the book anyway.

Here’s what I learned right away. The author uses a 16-word copy writing formula… not a 16-word sales letter. The title is misleading. But the formula is legit. One hundred percent legit.

Here’s the 16-words:

“The secret to converting copy is to define the one belief, then answer these ten questions.” – Evaldo Albuquerque

I don’t want to get sued, so you’ll have to buy the book for yourself… but here’s my one belief statement for 3 Things™.

Expanding your marketing knowledge (the opportunity) is the key to career advancement and earning more money (the desire), and the fastest way to level up is by subscribing to 3 Things™ (new mechanism).

The opportunity leads to a desire for the new mechanism.

After reading the book, I decided to test Evaldo’s formula on two clients. And let me tell you, I had a copy writing and messaging breakthrough with them.

Then a couple days later, I received the email below from Google with Gmail’s one belief statement:

So, I’m telling you… dig deeper into how to write a one belief statement. Buy and read Evaldo’s book.

Or… enter to win his book and seven other great copy writing books this month from 3 Things™.

Good luck,