Day 5: One Belief
I stumbled upon a copy writing book that you’ve probably never heard of, but it’s one of the best copy writing books I’ve ever read.
The book is called… “The 16-Word Sales Letter”, by Evaldo Albuquerque (© 2019).
First of all, I was skeptical about the title of this book. It sells for $39.99 on Amazon. And it’s a flimsy little 91-page paperback.
Second of all, the title suggest that a 16-word sales letter is responsible for earning over $120 million dollars in 2 years.
I thought to myself… “pie in the sky. Yeah, right.”
But I bought the book anyway.
Here’s what I learned right away. The author uses a 16-word copy writing formula… not a 16-word sales letter. The title is misleading. But the formula is legit. One hundred percent legit.
Here’s the 16-words:
“The secret to converting copy is to define the one belief, then answer these ten questions.” – Evaldo Albuquerque
I don’t want to get sued, so you’ll have to buy the book for yourself… but here’s my one belief statement for 3 Things™.
Expanding your marketing knowledge (the opportunity) is the key to career advancement and earning more money (the desire), and the fastest way to level up is by subscribing to 3 Things™ (new mechanism).
The opportunity leads to a desire for the new mechanism.
After reading the book, I decided to test Evaldo’s formula on two clients. And let me tell you, I had a copy writing and messaging breakthrough with them.
Then a couple days later, I received the email below from Google with Gmail’s one belief statement:
So, I’m telling you… dig deeper into how to write a one belief statement. Buy and read Evaldo’s book.
Or… enter to win his book and seven other great copy writing books this month from 3 Things™.
From the Desk of:
Thursday, May 6, 2021
7:14 a.m. (ET)
Tool of the Day
Yesware All-in-One Sales & Marketing Productivity Software
Do you want to turn your Gmail or Outlook email account into a powerful email marketing and sales productivity platform? If so, then you might want to give Yesware a free 14-day trial (no credit card required). The feature-set of Yesware is impressive. You can see who opens your emails, clicks on links, and views your attachments in real-time. You can also automate sales outreach and easily schedule meetings.
Tip of the Day
How to Get Rid of Scope Creep Once and For All
If you’re a marketing service provider, then you know all about scope creep. It’s a profit and time killer. You may also know about the dreaded problem of billing your clients based on hourly rates, instead of the value of your services. When you join CMO Swipe File, you can download the value-based proposal template I use to turn scope creep into additional revenue. This proposal has a win-rate of over 90% when used to acquire over a dozen clients for 5 figures.
Tactic of the Day
How to Make Influencer Marketing Work For You in 2021
Full disclosure, I’m a skeptic of influencer marketing. I always thought to myself, how do you translate the vanity metrics (impressions, likes, and comments) from influencer marketing into revenue. But this article from Think with Google gives me hope. Google lays out a framework (and mindset) on how to approach influencer marketing. This article is a must-read if you are currently investing in, or considering investing in influencer marketing.